Electronic Book page

From the Connecticut city downward ran a line of
dots in red. The dots entered New York from the north, passed down
Fourth Avenue to the south side of Union Square, turned west and
terminated. Beneath this map was the legend, also in red:
WATCH THE LINE ADVANCE IN LATER EDITIONS
It was the first time in the records of journalism that the "fudge"
device had been used in advertising.
Great was the rejoicing of the "newsies" when public curiosity made
a "run" upon these papers. Greater it grew when the "afternoon
edition" appeared, and with their keen business instinct, the
urchins saw that they could run the price upward, which they
promptly did, in some cases even to a nickel. This edition carried
the same "fudge" advertisement, but now the red dots crossed over to
Fifth Avenue and turned northward as far as Twenty-third Street.
The inscription was:
UPWARD AND ONWARD
SEE NEXT EXTRA
For the "Night Extra" people paid five, ten, even fifteen cents.
Rumor ran wild. Other papers, even, look the matter up as news, and
commented upon the meaning of the extraordinary advertisement.


Pages:
56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80