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"
"I wouldn't know how to establish it," objected Average Jones.
The newspaper owner drew a rough diagram on a sheet of paper and
filled it in with writing, crossing out and revising liberally.
Divided, upon his pattern, into lines, the final draft read:
HAVE YOU BEEN STUNG?
Thousands have.
Thousands will be.
They're Laying for You.
WHO?
The Advertising Crooks.
A. JONES
Ad-Visor
Can Protect You
Against Them.
Before Spending Your
Money Call on Him.
Advice on all Subjects
Connected with Newspaper,
Magazine or Display Advertising.
Free Consultation to
Persons Unable to Pay.
Call or Write, Enclosing
Postage. This Is On The Level.

"Ad-Visor! Do you expect me to blight my budding career by a
poisonous pun like that?" demanded Average Jones with a wry face.
"It may be a poisonous pun, but it's an arresting catch-word," said
Waldemar, unmoved. "Single column, about fifty lines will do it in
nice, open style.


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